What We Do • Solutions

Business development, built like an engine.

Two focused services, two verticals, one seven-step delivery process. No shortcuts, no scraped lists — every lead is researched, verified, and trigger-based.

Delivery Model

2

Focused Services

7

Steps in the Process

2

Core Verticals

Two focused services.
One outcome — your revenue.

We don't dabble. We specialise in two things and do them exceptionally well.

01 — Sales Development

Qualified meetings with your ideal buyers

We handle all outbound prospecting — identifying, researching, and engaging decision-makers at companies that match your ICP. Your team only speaks with people who are ready to talk business.

  • ICP definition & buyer persona mapping
  • Intent signal research & trigger identification
  • Multi-channel outreach: cold call, email, LinkedIn
  • Full lead dossier with personalised first-touch
  • Meeting booked and handed off to your closer
02 — Business Development

Full-cycle BD from first contact to PO

For companies who want us deeper in the sales cycle. We don't just book meetings — we manage the relationship from first outreach through qualification, follow-up, and purchase order stage.

  • Full account research & market mapping
  • Decision-maker relationship building
  • Qualification, objection handling & follow-up
  • Pipeline reporting & CRM management
  • Conversion % aligned — we win when you win

Built for two verticals.
Expert in both.

We go deep, not wide. Two industries. Two playbooks. Zero compromise on quality.

Mechanical Manufacturing

Our founders come from industrial B2B sales. We know the difference between a plant manager and a procurement head — and who actually signs the PO. We target companies showing live buying signals: new capex, plant expansion, equipment need, or supplier switch.

CNC Machining Precision Engineering Contract Manufacturing Metal Fabrication Forging & Casting Industrial Equipment

B2B SaaS

SaaS founders live on LinkedIn. We know how to reach them. We identify growing SaaS companies that need a stronger outbound pipeline and connect them with qualified enterprise buyers — at the exact moment they're ready to spend.

Industrial SaaS Enterprise Software ERP / MES / QMS B2B Platforms SaaS for Manufacturing

A 7-step delivery engine.
No shortcuts.

Every lead goes through a rigorous research and validation process before it reaches your team.

01

ICP Workshop

Deep-dive session to define your ideal customer profile, trigger events, deal size, and target geographies. No research begins until this is signed off.

02

Intent Signal Scan

We use Apollo, LinkedIn Sales Navigator, and Clay to find companies showing real buying signals right now — capex announcements, hiring surges, plant expansions.

03

Decision-Maker Mapping

Identify the real buyer — not just a contact. Verify email, map the org chart, confirm budget authority. Two-source minimum on every contact.

04

Trigger Validation

Confirm the trigger is live and recent — within 90 days. Every lead must have a confirmed reason to need your solution today, not someday.

05

Dossier Build

Full research document: company profile, decision-maker contact, pain point, recommended angle, and a personalised opening message — ready to send.

06

Multi-Channel Outreach

Cold call first (manufacturing), LinkedIn first (SaaS), email as follow-up. We manage the full sequence, replies, and follow-ups. You don't lift a finger.

07

Qualified Meeting & Handoff

Meeting booked, pre-meeting brief sent to your closer 24 hours before. We track through to conversion for our percentage fee. The loop is closed.

Six reasons we're
different from
every other agency.

01

We speak your language

Our founders come from industrial B2B sales. We know who signs the PO and why — before we make a single call on your behalf.

02

Trigger-based only

We never contact a company without a live buying signal. Every outreach is personalised to a specific reason they need your solution right now.

03

Full dossier, not a contact

Every lead arrives with verified contact, company context, pain point, recommended angle, and a ready-to-send opening message.

04

Skin in the game

We earn a percentage when deals close. This isn't a vendor relationship. It's a revenue partnership. We only win big when you do.

05

Transparent outreach

We reach out as Ertrag Go — your BD partner — not impersonating your brand. Leads respect the honesty. Response rates are higher for it.

06

India + Global reach

From Pune MIDC to German Mittelstand to US contract manufacturers — we run campaigns across geographies your team can't reach manually.

Common questions,
straight answers.

How is Ertrag Go different from a regular lead gen agency?

Most agencies sell you a list. We sell you a pipeline. Every lead we deliver has a verified decision-maker, a confirmed buying trigger, full company research, and a personalised opening message. We also earn a % when deals close — so we're aligned with your revenue, not just our retainer.

You reach out as Ertrag Go — not as my company. Does that cause confusion?

Never. We position ourselves transparently as your BD partner — "I'm [Name] from Ertrag Go, working with [Your Company]." Leads respect that a specialist found them specifically. It's more credible than cold vendor emails, and it protects your brand from bad first impressions.

How quickly will I see results?

Most clients see their first qualified meeting within 30 days. ICP workshop in Week 1, research and outreach in Weeks 2–3, first meetings by Week 4.

Which track should I start with?

If you're testing us for the first time, Track B (Pay Per Meeting) is zero-risk. You evaluate our lead quality with no monthly commitment. Most clients convert to Track A within 60 days once they see the results.

Do you work with both manufacturers and SaaS companies?

Yes. We run separate playbooks for each. Manufacturing clients get cold-call-first outreach. SaaS clients get LinkedIn-first. Different buyers, different methods, same quality standard.

How does the conversion percentage work?

When a lead we delivered closes into a paid contract, we earn 3–8% (Track A) or 5–12% (Track B) of the first-year deal value, capped at ₹2L per deal. Agreed in writing upfront. You report closures via our shared CRM. We operate on trust and long-term relationships.