A gap in the market
Our founders, coming from industrial B2B sales, kept seeing the same failure: agencies selling scraped contact lists with zero context, leaving sales teams to do the real qualification work themselves.
Ertrag Go wasn't built in a boardroom. It was built by people who spent years chasing plant managers and procurement heads for a living — and got tired of watching agencies get it wrong.
The Problem
Founding
Today
Our founders came from industrial B2B sales and saw the same pattern repeatedly.
We started with a simple rule: no outreach without a live buying trigger.
Today we run both Retainer and Pay-Per-Meeting tracks across India, the US, and global markets.
Our founders, coming from industrial B2B sales, kept seeing the same failure: agencies selling scraped contact lists with zero context, leaving sales teams to do the real qualification work themselves.
We started with a simple rule: no outreach without a live buying trigger. Our first clients were CNC and precision engineering shops testing the Pay-Per-Meeting model.
As more industrial software companies (ERP, MES, QMS) asked for help reaching enterprise manufacturing buyers, we built a second playbook — LinkedIn-first, SaaS-native outreach.
Today we run both Retainer and Pay-Per-Meeting tracks across India, the US, and global markets — always tied to a percentage of what actually closes.